Adobe

It's funny how the circle sometimes completes itself.

Way back when, at the dawn of Motion City Films, there was only one commercial application for creating animation. It was a program called Macromedia Director. We bought this program and used it to create animations for an MTV contest, many corporate videos for companies like AAA (the Auto Club), Sheppard Associates, Ingram/Micro-D, and even Mattel.

Throughout the past year I participated in the public Beta of Adobe's new Edge product. It is now released as Adobe Edge Animate 1.0. The big news: Adobe is releasing this powerful tool for FREE. You can read the announcement here. Like a modern iPhone game developer or a crack dealer of old, Adobe is giving you this "taste" for free, certain that, as the product evolves, you will return with money in hand, ready to buy some more. And you will.

Major Adobe user group meet-up and launch party for Adobe CS6.